Aka TheBoyWhoCriedAction, Jacky has been known to create films illuminating youth culture in its abundance of energy, creativity, and wry sense of humour. Effortlessly hip, Jacky has an astute sense of what it means to be cool in today’s terms without going overboard.
Unbeknownst to many, however, Jacky also creates work that is sophisticated and polished with the maturity and versatility of a seasoned director. These films exhibit a unique Jacky-edge, with his distinct visual style and innate eye for aesthetics.
Most recently, he was handpicked by fashion goliath, Gucci, to develop and direct a launch video, representing Singapore next to international arts hubs in London, New York, Tokyo and Beijing.