The best-laid plans …

And the lemons just keep falling!

Last week, we sent out emailers and updated this blog to tell our production partners to log in and check out our remote production solutions. Then on that very same day (3 April 2020) at 1600hrs, our Prime Minister, in three languages no less, instituted Operation Circuit Breaker. Designed to stop all non-essential services and ensure that everyone stays in for one month, this was followed up with official notices from IMDA to stop non-essential shoots.

We take the advisories very seriously at ATF. From working from home to remote casting and churning out our COVID protocols documents very early on, we have always placed safety and people above everything else.

So it is with much regret that we will be suspending the Remote demo today. We simply will not put our people at risk and send the wrong message out as well. It’s a little disheartening because the team have been hard at work to get the systems up and running to assure clients that the show can go on. It’s a little difficult now that the goal posts have shifted yet again. But hey, safety comes first!

While we definitely adhere to the government’s call and work from home, we will continue to be creative in our own way! Churn out more ideas, polish up our internal processes, learn and pick up new skills and more importantly, spend time with our families that we never could have when we were working hard.

We will continue to communicate and “talk” to you and whatever life throws at us, we will continue to make more lemonade.

May the 4th be with you.